STVZ SVT – Hard to Miss

Steve-o – is that some stock Ford Focus you’re driving there? Or has that ride been pimped by Ford’s own Special Vehicle Team? The engineers really added some torque to that baby. And that exhaust and those wheels? I think you’ve basically got a Ferrari on your hands there.

Yellow and stunning!

Yellow and stunning!

LEXASVW – It’s a Trick!

When I see LEX on a plate, I think only one thing: Gold! I’ve struck gold! But I did a triple take on this one and I even had to double back for the pic.

Lexa got me here. Who would have thought, in a gated community in Vegas, that one could even drive a VW?

Kudos to you, Lexa! Be different! And, of course, flaunt it.

HMY4GUY – Two ways to lame

So is that ‘guy’ or is that ‘Guy’ the French way? Either way, I can tell you why it’s lame, but I’m pretty curious here.

No answer, huh? OK, then I’ll just have to break it down either way.

guy = lame. Like there’s a Hummy out there for a woman?

Guy = Lame. A Frenchy driving this? Lame.

And, of course, the color: lame. Sure, it’s hard enough to get noticed out there in a car-stomping monster machine like this, so you’ve got to go for yellow, with a personalized plate. Hopefully, now other people can see you out there.


My photographic skilz here = Lame

My photographic skilz here = Lame

KRIS VET – Not much to say

KRIS, you’re not leaving me a lot to work with here. You, like Rik, drive a Vette. Now, I suppose that in the land of the witty double entendre, you could also be a military vet, or an animal vet, but I’m thinking that wasn’t really the gist of the plate. I think it’s plain-and-simple “I’m Kris. I drive a Vette.” And, Kris, much luck to you and your Vette.


Ladies, Kris drives a Vette

Ladies, meet Kris. Kris drives a Vette.

LS RR – A Study in Subtlety

L is a wealthy, wealthy man, living above Wilshire in Beverly Hills. L doesn’t need anything too flashy – and he never even bothered to change the license plate frame that came from the dealer (of course, it does contain the terms “Rolls-Royce” and “Beverly Hills” incidently).

But, hey, L can splurge a little once in a while, so he decided it was just plain OK to indulge his basic transportation with a little personalization. And thus, LS RR was born.



No big deal - just a little note is all


Man, the heights I went to to get this pic! Actually, I have no idea why I seem to be flying over this car. But the good news is that, on the off-chance that I didn’t know what model of car this was, I had some nice, four inch high letters to tell me!

It’s true, the MINI is a car that doesn’t really stick out from the crowd, much like a Smart Car. So without some way to draw extra attention to it, most of us would  just assume it’s a Ford Taurus or something. Not a problem with TRS MINI. TR was good enough to give it that extra oomph.


Got it? It's a MINI!

Got it? It's a MINI!

And a New Subset Emerges . . .

As I write up these witty, pithy statements about the B4B plates I encounter, I’m struck by something new: the prevalence of license plate frames. Not just ones that say things like “Skiers do it in the powder,” or “my kid beat up your honor student,” but just simple, *classy* ones the hit you over the head, yet again, with the brand of car you’re looking at.

This is helping me to understand the psychopathology of these immodest show-offs. They’re truly doing all they can to make it clear just how much they spent on their car. That’s the prime motivation here. And, like a good advertisement, they understand that repetition is the key.

So, yesterday, I started a new category on the blog called LameFrame. If you’re looking for the trifecta of regular car branding, license plate branding, and license plate frame branding, look no further!

DIVABMW – When you know you’re great!

You’re awesome. You drive a Beemer. Celebrate! Tell the world! Put it on a plate! Not the world, that is, but your awesomeness!

A beautiful day on the freeways of Southern California, with light traffic ahead, and what shows up? DIVA does! 


How many ways can I say "BMW"?

How many ways can I say "BMW"?

Thanks for the great photo op. Now I know how to spell BMW! I missed it the first time. Almost got it right the second time, but still wasn’t sure. But, ah, the third time was the charm! Thanks for making it clear!